Persuasion represents convincing someone using positive emotions.
Intelligence
Intelligence Persuasion represents using logic, understanding and emotions of self-fulfilment, greed, and greater desires to convince someone that agreeing with you aligns with their values or ideals.
Instinct
Instinct Persuasion represents working with baser emotions, such as safety or happiness, to convince someone that agreeing with you aligns with their values or ideals.